Perception Management, The Nocebo Effect and the Coronavirus Fear Campaign
Not so long ago in the Land of Modern Economics it was assumed that we humans were rational, critically thinking beings; masters of our own perceptions that would always make rational decisions. Funny what fear, uncertainty and panic can do to those now obsolete economic behavioral assumptions. Whether based on empirical evidence or long held, but false beliefs, perception is everything… All I wanted was some bananas. It was the Saturday morning of the mid March weekend that the “shelter…